After many, many years in the retail industry, some facts repeated themselves over and over. Try to spin them in any direction or skip any one of them and the formula does not work. Here it is - simple and clear - think of it as a sample marketing and sales plan for merchants.1. Always deliver the numbers - be sales obsessed. That is why you are a merchant, you drive sales!2. Be open to new ideas. Just because it may sound different, it does not mean it is a bad idea.3. Shop the competition. ...
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